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Jay Kuhns

Jay Kuhns is a twenty-five-year human resources and business development executive who has served both for-profit and not-for-profit health systems, including HCA, Johns Hopkins, and United Health Services Hospitals.

Before joining IRI Consultants, Jay developed aggressive union avoidance approaches, including labor readiness strategies, an employee ombudsman program, and other pro-employee processes. In his previous role as a consultant, he led the national healthcare practice at Kinetix, a strategic recruitment and branding human resources firm. While there, he grew healthcare revenue to 70%, while delivering onsite consulting to clients.

Jay’s experience spans the continuum of human resources disciplines, as well as strategic consulting and business development. Further, he has extensive skills in social media, digital communications, and branding.

For more than four decades, IRI Consultants has helped organizations improve employee engagement and performance, strengthen stakeholder communications, and create positive, productive workplaces. IRI’s team comprises experienced professionals across three practice areas: Labor Relations, Organizational Development, and Communications. IRI is headquartered in metro Detroit and has offices in Florida and California. The firm’s clients span industries ranging from publicly traded companies to privately held firms to some of the country’s most renowned healthcare systems.

Session: Employer Brand Strategy: A Contemporary Approach to Talent Acquisition and Union Avoidance

Thursday, Oct. 20 │ 2:15 p.m. breakout session: Healthcare Workforce

Co-presenting with Joe Clees, Founding Shareholder, Ogletree Deakins law firm

“An employer brand strategy is one of the most contemporary approaches in the market today. It drives not only the talent acquisition process by dramatically differentiating the employer; it sends a powerful message to third parties that this employer is on top of their culture. Combining three robust elements (a people site, specific content, and dedicated social channels) participants will learn how to transform their employer brand from ordinary to radically different. Learn how to attract the talent you need and simultaneously keep disruptive third parties away.”